I don’t have the years history with Sufferfest that many here do but I have to say I love the new design.
No disrespect intended to people who identify with the old (classic?) flag but Bleeding Eyes just doesn’t really work for me. Over the years I’ve experienced many unpleasent sensations on the bike but I have never remotely felt my eyes were bleeding or about to start bleeding!
Heraldic Laser Goat Rampant certainly has the look of something that came out of a graphic design studio which isn’t a surprise with Wahoo on board, nor is the widespread use of SUF in the branding which I think has broader appeal than Sufferfest (hopefully there are no plans for it to become Sufferfst).
Overall it’s a from me